One simple 1× non-participating preference for cash actually invested — new money senior, the founder's own capital junior, nobody double-dips, and all the upside is shared by ownership.
The Company keeps its preference structure deliberately simple. There is one kind of preference — a 1× non-participating liquidation preference — and it exists only for cash that was actually invested. No multiples, no stacking, no participation. Two classes carry it, and everything else is common.
The waterfall runs off these ownership percentages, shown fully diluted after the SAFE converts. The SAFE carries a $73M post-money cap plus a 15% discount (lower of), so the exact percentage is set at the Series A; these tables show conversion at the $73M cap — the floor (~$5.0M = 6.85%; 735,294 new shares on the 10M base). The 15% discount only ever gives the round more (it governs below a ≈$86M Series A — e.g. ~8.1% at a $73M round). The 14% phantom-equity pool is cash-settled and sits off the share table — see the overhang note below.
| Stakeholder | Class | Cash preference | As-converted % |
|---|---|---|---|
| New investors (this round) | Class A Preferred senior | $5.0M | 6.85% |
| Massey Developments | Class B Preferred junior | $3.2M | 4.08% |
| Kitty Stoneburner / Healing Frequencies | Class B Preferred junior | $1.6M | 2.03% |
| Harry Massey (founder) | Founder Common majority · board control | — | 83.21% |
| Legacy goodwill & employees | Common | — | 3.83% |
| Total | $9.8M | 100.00% |
The founder's economics sit in common held personally (capital-gains / QSBS-friendly), not in a large preference. Massey Developments' claim is pegged to its $3.2M of actual cost, with its shares priced at the same $73M as this round's cap; the enterprise upside is common, shared with everyone. The founder therefore stands economically behind the new investors on his own invested capital.
At each exit value, Class A takes the greater of its $5.0M or its as-converted share; then Class B (Massey $3.2M + Kitty $1.6M) takes the greater of its preference or its as-converted share; whatever remains is split by common ownership. Here is how that resolves at $30M, $150M and $1B.
| Stakeholder | Takes | Proceeds | % of exit |
|---|---|---|---|
| New investors — Class A | $5.0M preference | $5.00M | 16.7% |
| Massey Developments — Class B | $3.2M preference | $3.20M | 10.7% |
| Kitty / Healing Frequencies — Class B | $1.6M preference | $1.60M | 5.3% |
| Harry Massey — Founder Common | as-converted (of residual) | $19.31M | 64.4% |
| Legacy goodwill & employees — Common | as-converted (of residual) | $0.89M | 3.0% |
| Total | $30.0M | 100.0% |
At $30M, all three cash preferences bind (each is larger than that holder's as-converted share). $9.8M of invested cash comes off the top and is protected. The founder's common absorbs the shortfall — he takes ~64% of the proceeds rather than his ~83% ownership. New money is made whole first; the founder's own capital ranks behind it.
| Stakeholder | Takes | Proceeds | % of exit |
|---|---|---|---|
| New investors — Class A | as-converted (converts) | $10.27M | 6.8% |
| Massey Developments — Class B | as-converted (converts) | $6.13M | 4.1% |
| Kitty / Healing Frequencies — Class B | as-converted (converts) | $3.05M | 2.0% |
| Harry Massey — Founder Common | as-converted | $124.81M | 83.2% |
| Legacy goodwill & employees — Common | as-converted | $5.74M | 3.8% |
| Total | $150.0M | 100.0% |
By $150M, every holder's ownership share is worth more than its preference, so everyone converts to common. The waterfall collapses into a clean pro-rata split by ownership. The preferences never pay out — they were downside insurance the Company grew past.
| Stakeholder | Takes | Proceeds | % of exit |
|---|---|---|---|
| New investors — Class A | as-converted | $68.5M | 6.8% |
| Massey Developments — Class B | as-converted | $40.8M | 4.1% |
| Kitty / Healing Frequencies — Class B | as-converted | $20.3M | 2.0% |
| Harry Massey — Founder Common | as-converted | $832.1M | 83.2% |
| Legacy goodwill & employees — Common | as-converted | $38.3M | 3.8% |
| Total | $1,000M | 100.0% |
At $1B the combined $9.8M of preferences is a rounding error — everyone is common and simply takes their ownership percentage. This is the case everyone is working toward, and in it the preference structure is invisible.
Incentives run entirely through a 14% phantom-equity pool — contractual, cash-settled value rights, not shares and not options. Because they are cash-settled, they are paid out of the proceeds on an exit, before the splits above, and are dilution-equivalent to every shareholder. Today 11.5% of Company value is committed in named awards — Hemal Patel 1.0% (vested), Susan Kichuk 5.0% (Board Advisor), Steve McCardell 1.5% and Tony Watson 4.0% — with 2.5% as unallocated headroom up to the 14% cap. In practical terms, each proceeds figure in the tables above should be read as reduced by ~11.5% today (up to ~14% if the pool is fully allocated) to fund those rights — a real cost, disclosed here and in the Disclosure Memorandum rather than buried. The mechanics of the waterfall are unchanged; the pool simply sits ahead of the common split as a cash obligation.
Confidential. For accredited investors only. Securities offered under Rule 506(c) of Regulation D; accredited status is verified before any subscription is accepted. Percentages and proceeds are illustrative and rounded; the internal split of the founder block between Massey Developments (Class B) and Harry Massey (Founder Common) is subject to definitive documents with counsel and does not change the waterfall mechanics. Ownership percentages derive from the post-SAFE capitalization at the $73M cap ($73M-cap + 15%-discount SAFE; ~$5.0M raised = 6.85% floor; no option pool); a Series A below ~$86M triggers the discount and gives the round more — the actual percentages are set at the Series A. Class A is delivered via SAFE conversion at the next priced round. Company name to be conformed to the name on the Company’s filed Nevada charter. The Charter, the Disclosure Memorandum and the executed SAFE govern.
E4L, Inc. · Salt Lake City, Utah · harry.massey@e4l.com · © 2026