The raise funds inventory, product R&D, consumer growth and operations through to profitability — with a deliberate cash cushion. The model reaches its first EBITDA-positive quarter in Q2 2027.
E4L is raising $5.0M on a SAFE with a $73M post-money cap plus a 15% discount (lower of), converting into Class A Preferred at the next priced round (intended within ~18 months). The proceeds carry the Company from launch (revenue begins September 2026) through to sustained profitability, alongside operating cash. See the Deal page and the SAFE for full terms.
| Use | Approx. | What it funds |
|---|---|---|
| GEM device inventory | $1.0M | Building the GEM wearable inventory to meet launch and reorder demand. |
| R&D — FIELD / AI platform + clinical evidence | $1.0M+ | Advancing the consumer AI, the FIELD engine and the published-evidence base. |
| Consumer growth | $1.5M | Paid media and acquisition to drive app trials, device and infoceutical sales. |
| Operations | $1.0M+ | The Salt Lake City team, supply chain, and running the launch calendar. |
| Cash cushion | $0.5M | Added working-capital buffer to keep cash comfortably positive. |
| Total | $5.0M |
Indicative allocation based on management’s current plan; the Company may reallocate as conditions change. Consumer paid media is deliberately not trimmed — growth is a priority use of this capital.
The founder’s pre-close working-capital bridge (peak ≈$0.8M) is repaid at first close and is reflected in the allocations above; beyond that repayment there is no founder debt ahead of this money.
| When | Milestone |
|---|---|
| September 2026 | Revenue begins; GEM app, wearable and infoceuticals live; practitioner channel ramping. |
| Q4 2026 | First revenue period: $2.7M (partial year, Sep–Dec — the first quarter of revenue). |
| Q2 2027 | First EBITDA-positive quarter. |
| FY2027 | First full year: $16.0M revenue; EBITDA +$1.7M. |
| FY2028–FY2031 | Scale to $134.7M revenue by FY2031, EBITDA +$39.1M (~29% margin). |
Blended gross margin stays ~82% across the plan. Cash never turns negative in any modeled scenario — minimum ~$1.2M at Q3 2026, before the first EBITDA-positive quarter. Forward-looking projections based on management assumptions; actual results will differ.
From FY2027 the plan layers a growing but disciplined reinvestment (~3–5% of revenue, ~$15M cumulative through FY2031) into the FIELD / AI platform and clinical evidence — a deliberate choice to build the moat while staying highly profitable (~29% FY2031 EBITDA margin). It is the funded bridge from the conservative products-and-subscriptions base to the larger, unmodeled licensing upside described in the Industry Thesis.
Confidential. For accredited investors only. Securities offered under Rule 506(c) of Regulation D; accredited status is verified before any subscription is accepted. Figures are illustrative and forward-looking, drawn from forecast model v2.6 and management assumptions; actual results will differ, and the allocation of proceeds may change. The Disclosure Memorandum and the executed SAFE govern. Company name to be conformed to the name on the Company’s filed Nevada charter.
E4L, Inc. · Salt Lake City, Utah · harry.massey@e4l.com · © 2026